A strong charity retail strategy brings together market insight, operational performance and fresh thinking to create a practical, financially modelled plan for growth.

Every charity retail strategy should answer three key questions:

1. Should we grow, consolidate or reshape the retail business?
2. What will successful charity retail look like in the future?
3. What income, costs and return on investment should we plan for?

We have written more than 50 successful charity retail strategies, helping organisations make confident decisions about growth, investment and performance.

A successful charity retail strategy should consider:

• Future consumer shopping trends
• Current market conditions
• Best practice across shops and e-commerce
• Performance benchmarks
• Current and future retail structure
• Volunteering strategy
• Training and development needs
• Future charity retail e-commerce platforms and operations
• New goods strategy
• Superstore and donation centre opportunities
• Current retail portfolio and shop formats
• New and future shop formats
• Current and future donation levels and quality
• Future donor trends