Is your retail strategy delivering?

Whilst it’s very important for every charity retailer to have a strategy, it is equally important that the strategy is delivering profit growth every year. Whilst some retail leaders will point to the economy, rising costs, or the need to upgrade shops as the reason for weak sales and profits, that is far too simplistic. These are simply excuses.

A good retail strategy will include tactics to generate strong like-for-like growth to take advantage of challenging trading conditions and turn that into a commercial advantage.

Charity retail is evolving, driven by changing consumer shopping habits and influenced by the economy.  It has never been more important that all charities have a robust retail strategy, which includes implementing the latest charity retail best practices with regard to use of retail space, pricing of donations, people development and e-commerce. All supported by detailed financial modelling to allow clarity of growth after the completion of each module. This should be the base of any charity retail strategy, before considering new retail shops or superstores.

Here is the charity retail strategy tactic checklist:

• Use of Retail Space (including in-shop customer journey, product ratios, hot spots, merchandising techniques).
• Optimum pricing of donations (including bespoke tools to support the shop teams in their individual location).
• People development (it must be geared to their individual learning styles to be effective).
• E-Commerce best practice to deliver sales of £100k a year per full-time employed person.
• Financial modelling of every tactic.
• A Retail Structure to increase empowerment and individual capability whilst reducing payroll costs.

 We are offering a free retail strategy consultation service… interested….

Book  here https://calendly.com/barrymoles